Don Barker

Email: don at donbarker dot com
URL: www.donbarker.com

EXPERIENCE

2017-Present

Adjunct Professor for Bellingham Technical College, developed and teach Social Media Marketing, Search Engine Marketing, and Digital Marketing Campaign online courses.

1986-Present

Author of thirty-five cutting-edge and bestselling college textbooks, on subjects ranging from social media marketing and Internet research to computer operating systems and expert systems (see the Publications section below). Pioneered the "hybrid" college textbook, combining the power of the Internet with the ease of paper to deliver the most up-to-date learning experience possible. Wrote the first and most popular textbooks on how to use Microsoft Windows, Social Media Marketing, Internet Research, as well as the original series of "how-to" texts on Windows' productivity applications, such as electronic spreadsheets, word processors, and database management systems. Authored the first text on using software to display business data visually, along with the initial textbook on expert systems development. Established the highly successful practice of including student versions of popular productivity software with college textbooks. 

2001-2013

Associate Plus Adjunct Instructor in the Business and Management Department at Spokane Falls Community College, developed and taught Small Business Planning, Marketing, Search Engine Marketing, and Social Media Marketing online courses, as well as taught other faculty how to teach online for Washington Online (WAOL).

1997-2007

Senior Editor of PC AI Magazine: Where Intelligent Technology Meets the Real World.  Created the Secret Agent Man column for PC AI Magazine, which described the latest advancements in artificial intelligence and intelligent agents, as well as the Best of the Bots column for BotSpot--the Spot for All Bots on the Web.   

1987 - 1997

Assistant Professor of Information Systems in the School of Business Administration at Gonzaga University. Taught courses about publishing and navigating on the Web, operating systems, information systems analysis, spreadsheet design, data base management, creating persuasive business graphic presentations, expert system development, and word processing. Published college textbooks (many of which are/were best sellers), wrote dozens of journal and magazine articles, and won a variety of scholarship and writing awards. Designed, developed, and managed an edge-of-the-art 54-workstation computer lab, local area networks, file servers, Web servers, and a staff of 15. Pioneered the implementation of numerous technological innovations, including productivity applications, LANs, WANs, T1 lines, campus Web servers, and assisted the faculty in learning how to use the Internet to teach more effectively and efficiently. See letter of recommendation

1986 - 1987

Business Development Specialist for the Small Business Development Center (SBDC) with the Community Colleges of Spokane. Counseled small businesses on matters of computer technology, marketing, finance, accounting, and management. Managed a staff of 8 and achieved the highest level of service for any SBDC in the State of Washington during 1986. Received an award for Outstanding Leadership and Service to Small Business (1986-1987).

1984 - 1986

Instructor in the Business Department at Spokane Falls Community College. Taught classes ranging from Computerized Accounting to Business Graphics. Supervised an evening staff of 5 and developed numerous self-paced business software courses seminars.

1975 - 1983

Manager of Computer Sales Department at Huppin's HiFi & Photo. Attained the fast growing and highest volume personal computers retail sales outlet in Spokane. Attended trade shows as the store buyer and managed a sales force of 8.

EDUCATION

M.B.A., Eastern Washington University, 1983, Emphasis: Marketing (GPA 3.6)

B.A., Eastern Washington State College, 1975, Major Area: Philosophy, Minor Area: Sociology (GPA 3.6)

EDITORIAL EXPERIENCE

Senior Editor and Columnist for the computer magazine PC AI: Where Intelligent Technology Meets the Real World. Evaluated and edited articles submitted for publication and reviewed popular books dealing with artificial intelligence. (1989-1993, 1997 to 2007)

Consulting Editor for BotSpot.com, the definitive home for all bots on the Web. (1999 to 2002)

Consulting Editor of the International Business School Computing Quarterly. Reviewed academic papers submitted for publication in the journal. Paper topics include a wide range of issues that relate to computer technology in business education. (1992-1996)

Textbook reviewer for Prentice Hall and Wiley Publishing. Primarily reviewed textbooks concerning computer application software, programming, and artificial intelligence.

PUBLICATIONS

Textbooks

Barker, Donald I., with Melissa S. Barker, et. al., (2017), Social Media Marketing: A Strategic Approach, 2nd Edition, South-Western Publishing--Cengage Learning.

_____ with Melissa S. Barker, et. al., (2014), Internet Research, Illustrated Seventh Edition, Course Technology--Cengage Learning.

_____ with Melissa S. Barker, et. al., (2014), Marketing Para Medios Sociales: Un Planteamiento Estrategico - Spanish Edition, South-Western Publishing--Cengage Learning.

_____  with Melissa S. Barker, et. al., (2013), Social Media Marketing: A Strategic Approach, South-Western Publishing--Cengage Learning.

_____ with Melissa S. Barker, et. al., (2013), Social Media Marketing: A Strategic Approach, International Edition, South-Western Publishing--Cengage Learning.

_____ with Melissa S. Barker and Katherine T. Pinard, (2012), Internet Research, Illustrated Sixth Edition, Course Technology--Cengage Learning.

_____ with Melissa S. Barker and Katherine T. Pinard, (2010), Internet Research, Illustrated Fifth Edition, Course Technology--Cengage Learning.

_____ with Carol D. Terry, (2009), Internet Research, Illustrated Fourth Edition, Course Technology--Cengage Learning.

_____ with Carol D. Terry, (2007), Internet Research, Illustrated Third Edition, Course Technology--Thomson Learning.

_____ with Katherine T. Pinard, (2007), Windows Internet Explorer 7, Illustrated Essentials, Course Technology--Thomson Learning.

_____ with Carol D. Terry, (2005), Internet Research, Illustrated Second Edition, Course Technology--Thomson Learning.

_____  with Robert Schroeder, (2002), Internet Research, Illustrated, Course Technology--Thomson Learning.

_____ with Robert Schroeder, (2002), Course Guide: Internet Research, Illustrated BASIC, Course Technology--Thomson Learning.

_____ with Chia-Ling Barker and Sasha Vodnik, (2002), World Wide Web Featuring Microsoft Internet Explorer 6, Illustrated Brief Edition, Course Technology--Thomson Learning.

_____ with Chia-Ling Barker, (2001), FrontPage 2000, Illustrated Brief Edition, Course Technology--Thomson Learning.

_____ with Chia-Ling Barker, (2001), World Wide Web Featuring Microsoft Internet Explorer 5 and FrontPage 2000, Illustrated Introductory Edition, Course Technology--Thomson Learning.

_____ with Chia-Ling Barker, (1999), World Wide Web Featuring Microsoft Internet Explorer 5, Illustrated Introductory Edition, Course Technology, Inc.

_____ with Chia-Ling Barker, (1999), World Wide Web Featuring Microsoft Internet Explorer 5, Illustrated Brief Edition, Course Technology, Inc

_____ with Chia-Ling Barker, (1998), World Wide Web Featuring Microsoft Internet Explorer 4, Illustrated Standard Edition, Course Technology, Inc.

_____ with Chia-Ling Barker, (1998), World Wide Web Featuring Microsoft Internet Explorer 4, Illustrated Brief Edition, Course Technology, Inc.

_____ with Chia-Ling Barker, (1998), World Wide Web Featuring Netscape Navigator 4, Illustrated Brief Edition, Course Technology, Inc. 

_____ with Chia-Ling Barker (1997), The World Wide Web Featuring Netscape Communicator 4 Software, Illustrated Standard Edition, Illustrated Standard Edition, Course Technology, Inc. 

_____ (1996), Publishing on the Web featuring Netscape Navigator Gold, Illustrated Brief Edition, Course Technology, Inc. 

_____ with Chia-Ling Barker (1996), The World Wide Web Featuring Netscape Navigator 2/3 Software, Illustrated Standard Edition, Course Technology, Inc. 

_____ with Chia-Ling Barker and Charles Brannon (1996), Working with Windows 95, Course Technology, Inc. 

_____ with Chia-Ling H. Barker (1995), The World Wide Web Featuring Netscape Navigator 1.1, Course Technology, Inc. 

_____ with John Weingarten (1993), Working with Paradox for Windows, Boyd & Fraser Publishing Company. 

_____ with Chia-Ling Barker (1993), Working with Windows 3.1, Boyd & Fraser Publishing Company. 

_____ with Jan Weingarten, John Weingarten, and Kenneth Avery (1993), Working with Lotus 1-2-3 for Windows, Boyd & Fraser Publishing Company.  

_____ with John Weingarten, Jan Weingarten, and Chia-Ling Barker (1993), Working with WordPerfect for Windows, Boyd & Fraser Publishing Company.  

_____ with Chia-Ling Barker (1991), Working with Windows 3, Boyd & Fraser Publishing Company.

_____ with Dr. Melvin Ott (1990), Using Harvard Graphics for Business Presentations, Course Technology, Inc.

_____ (1988), Developing Business Expert System with LEVEL 5, Prentice Hall. 

_____ with Chia-Ling H. Barker and Alex Neely (June, 1987), Applications Exercises Using Lotus 1-2-3, dBase III Plus, and WordPerfect, Merrill Publishing Company.

_____ with Chia-Ling H. Barker and Alex Neely (April, 1987), Applications Exercises Using VP-Planner, dBase III Plus, and WordStar, Merrill Publishing Company.

Contributions to Textbooks

Barker, Donald I. (1999), Unit (Chapter) N, Structuring Data with XML, pp. N-1 to N-24, of HTML Second Edition, Illustrated Complete, Course Technology (a Thomson Learning imprint).

_____ (1999), Unit (Chapter) N, Structuring Data with XML, pp. N-1 to N-24, of HTML, Illustrated Complete, Course Technology.

_____ with Stephen Scott (1992), Chapter 15, Computer-Assisted Instruction for Socratic Dialogue, pp. 235-246, of Philosophy and the Computer, Editor Leslie Burkholder, Westview Press.

_____ (1992), Level 5 Appendix, (as author-for-hire) of Expert Systems and Applied Artificial Intelligence, Efraim Turban, MacMillan Publishing Company.

Instructor Manual

Barker, Donald I. with Chia-Ling H. Barker and Steve Zollos (1988), Instructor's Manual to Accompany Business Applications Software, Merrill Publishing Company (Prentice Hall).

Refereed Journal Articles

Barker, Donald I., (1994), A Technology Revolution in Higher Education, Journal of Educational Technology Systems., Vol. 23(2) 155-168. 

_____ with Bozman, Carl S. (Summer 1994), Are Business Schools Offering Windows’ Courses?, International Business School Computing Quarterly. 

_____ with Chia-Ling H. Barker (April 1990), Neural Networks and Rule-Based Expert Systems Working Together: A Methodology for Combining Symbolic and Parallel Distributed Processing, International Business Schools Computer Users Group Quarterly, pp. 9-19. 

Magazine and Journal Articles

Barker, Donald I., (Fall 2003), Course Management Systems: The Next Generation, i.t.link Magazine (Post-Secondary Edition).

 _____ (Issue 16.6, April, 2003), Microsoft Research Spawns a New
Era in Speech Technology: Simpler, Faster, and Easier Speech Application Development
, PC AI: Where Intelligent Technology Meets the Real World, pp 18-27.

_____ (Spring/Summer 2003), Report from Redmond: Microsoft's University Relations Group forges new partnerships with higher education, i.t.link Magazine (Post-Secondary Edition).

_____ (Spring/Summer 2003), Report from Redmond: Microsoft puts professional development on the fast track, i.t.link Magazine (K-12 Edition).

_____ (Issue 16.4, November, 2002) Microsoft Tackles the Universal Translator: A Breakthrough in Automatic and Accurate Translation, PC AI: Where Intelligent Technology Meets the Real World, pp 18-26.

_____ (June 2001), Perfect Pixel: Patents: Silencing critics—but still facing competition—Microsoft receives e-book patent, Technology Review.

_____ (Sep/Oct 1999), Keeping Secrets in the Age of Multi-Agent Collaboration, PC AI: Where Intelligent Technology Meets the Real World, pp 52, 54.

_____ (Jul/Aug 1999), Surrounded and Outnumbered, PC AI: Where Intelligent Technology Meets the Real World, pp 52, 54.

_____ (May/Jun 1999), Through the Looking Glass and Back Out Again, PC AI: Where Intelligent Technology Meets the Real World, pp 52-54.

_____ (Mar/Apr 1999), It's Almost 2001: Where's HAL?, PC AI: Where Intelligent Technology Meets the Real World, pp 21, 22.

_____ (Jan/Feb 1999), Mata Hari Uncovers Hidden Information, PC AI: Where Intelligent Technology Meets the Real World, pp 21-23.

_____ (Nov/Dec 1998), Take Aim with BullsEye -- A Complete Solution to Information Overload, PC AI: Where Intelligent Technology Meets the Real World, pp 21-23.

_____ (Sep/Oct 1998), Build Your Own Chatterbot with Neurostudio, PC AI: Where Intelligent Technology Meets the Real World, pp 21-23.

_____ (Tuesday, Oct 15, 1998), Let Mata Hari Spy for You, BotSpot: The Spot for All Bots on the Net.

_____ (Oct 1998), The Search Search Goes On, The Industry Standard, pp 42.

_____ (Saturday, Aug 15, 1998), Relate with Alexia Internet, BotSpot: The Spot for All Bots on the Net.

_____ (Jul/Aug 1998), Chatterbot Conspiracy, PC AI: Where Intelligent Technology Meets the Real World, pp 21-23.

_____ (Friday, Jul 17, 1998), Hit a BullsEye Every Time, BotSpot: The Spot for All Bots on the Net.

_____ (May/Jun 1998), Excite Yourself By Shopping with Jango, PC AI: Where Intelligent Technology Meets the Real World, pp 21-23, 34.

_____ (Thursday, Jun 18, 1998), A Word to the FinanceWise, BotSpot: The Spot for All Bots on the Net.

_____ (Mar/Apr 1998), IBM Turns Over a New Leaf with Ginkgo, PC AI: Where Intelligent Technology Meets the Real World, pp 21, 22.

_____ (Jan/Feb 1998), Microsoft's New Animated Agent Technology, PC AI: Where Intelligent Technology Meets the Real World, pp 49-51.

_____ (Jan 6, 1998), Ferret Out the Good Stuff, BotSpot: The Spot for All Bots on the Net.

_____ (Dec 16, 1997), Wisdom on the Wire, BotSpot: The Spot for All Bots on the Net.

_____ (Dec 12, 1997), Say Open Sesame!, BotSpot: The Spot for All Bots on the Net.

_____ (Dec 9, 1997), The Mutual Admiration Society, BotSpot: The Spot for All Bots on the Net.

_____ (Jul/Aug 1992), LEVEL5 Object: Release 2.5, PC AI: The Artificial Intelligence Magazine for Personal Computing, pp 44-47. 

_____ (May 1, 1990 vol. 7, No. 9), New Partners in the AI Dance: Neural Networks and Expert Systems, AI Week: The Artificial Intelligence Newsletter, pp 1, 4-6. 

_____ with Chia-Ling Barker (July/Aug 1990), Build Your Own Intelligent Front End and Reduce Spreadsheet Errors, PC AI: The Artificial Intelligence Magazine for Desktop Computers, pp 44-49.

 _____ (May/June 1990), Integrating Neural Networks and Expert Systems, PC AI: The Artificial Intelligence Magazine for Desktop Computers, pp 24-27, 62-64. 

_____ (Mar/Apr 1990), NeuroShell: A Common Sense Approach to Decision Making, PC AI: The Artificial Intelligence Magazine for Personal Computing, pp 48-52. 

_____ (Jul/Aug 1989), Logic Gem: A Truly Intelligent CASE Tool, PC AI: The Artificial Intelligence Magazine for Personal Computing, pp. 69-73. 

_____ with Scott Shoemaker (Mar/Apr 1989), AI in Manufacturing, PC AI: The Artificial Intelligence Magazine for Personal Computing, pp. 28-30. 

_____ (March 1989), Integrating FOCUS with LEVEL5, FOCUS systems Journal, pp. 42-57.

 _____ (Jan/Feb 1989), Raising the IQ of dBase, PC AI: The Artificial Intelligence Magazine for Personal Computing, pp. 64-68. 

_____ (September 1988), Constructing A LEVEL5 Knowledge Base by Formalizing Arguments, FOCUS Systems Journal, pp. 40-45. 

_____ (July 1988), LEVEL5 Under Conditions of Uncertainty, FOCUS Systems Journal, pp. 24-28.

Refereed Proceedings

Barker, Don with Melvin Ott (July 1989), A Modern Pedagogy for Business Graphing, Proceeding of the International Business Schools Computer Users Group Annual North American Conference in Hershey, Pennsylvania, pp. 169-173. 

_____(November 1988), A Comprehensive Methodology for Knowledge Acquisition, Proceeding of the USER.PRL Second Annual Users Conference in Melbourne Beach, Florida, pp. 203-210.

 _____with Brian B. Clayton (July 1988), Building Expert Systems by Learning to Formalize Arguments, Proceeding of the International Business Schools Computer Users Group Annual North American Conference in Oxford, Ohio. Winner of the Best Theoretical Paper Award, pp. 67-73.

 Reviews

Don Barker, Creating Expert Systems for Business and Industry, Paul Harmon and Brian Sawyer, PC AI: Intelligent Solutions for Desktop Computers, July/August 1991, pp. 71-72.  

_____ Apprentices of Wonder: Inside the Neural Network Revolution, William F. Allman, PC AI: Intelligent Solutions for Desktop Computers, May/June 1991, pp. 62-63. 

_____ The Writing Space - The Computer, Hypertext, and the History of Writing, Jay David Bolter, PC AI: Intelligent Solutions for Desktop Computers, March/April 1991, pp. 62-64.

 _____ How to Build a Person, John L. Pollock, PC AI: Intelligent Solutions for Desktop Computers, January/February 1991, pp. 50, 51, 64.

 _____ The Art of Human-Computer Interface, John L. Pollock, PC AI: Intelligent Solutions for Desktop Computers, November/December 1990, pp. 64, 65.

 _____ Object-Oriented Programming for Artificial Intelligence, Ernest R. Tello, PC AI: Intelligent Solutions for Desktop Computers, September/October 1990, pp. 63-65.

 _____ Understanding Computers and Cognition-A New Foundation for Design, Terry Winograd and Fernando Flores, PC AI: Intelligent Solutions for Desktop Computers, July/August 1990, pp. 71-73.

 SOFTWARE DEVELOPED

Barker, Donald, I. with Stephen Scott and Padric Daugherty developed the program DIALOG1. DIALOG1 provides intelligent computer-aided instruction to teach the Platonic dialogue "Euthyphro." This interactive software is currently being used in colleges and universities across the U.S. and Europe.