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Don Barker  
Social Media Marketing: A Strategic Approach, 3rd Edition
 

Social Media Marketing 3rd Edition

Social Media Marketing: A Strategic Approach, 3rd Edition is the seminal textbook in the field, with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. These marketing goals shape the development of tailored social media strategies.

   

Last modified: August 1, 2021

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